Fibre Initiatives

  • We are the first Canadian tissue manufacturer to achieve Forest Stewardship Council (FSC®) Chain of Custody (CoC) Certification from the Rainforest Alliance’s SmartWood program for our consumer and away-from-home products.


    Kruger Products offers one of the largest portfolios of FSC CoC-certified products in North America - approximately 40 percent of our volume - including Cashmere®, SpongeTowels®, Purex®, Scotties®', White Swan®, Embassy® and Esteem®. This certification ensures accountability through every step in the supply chain, from forest to product to shelf.

    FSC certification is well-recognized around the world and is considered the most rigorous social and environmental standards in the forestry industry. The Rainforest Alliance, an international, non-profit organization, is the world’s leading certifier of forestlands to FSC standards and conducted Kruger Products’ rigorous FSC CoC certification evaluations at our various operations across Canada and in the United States.

  • The highly respected FSC logo ensures that the fibre used to make these tissue products comes from FSC-certified forests, recycled fibre and/or controlled wood. FSC CoC procedures provide a transparent link between the forest from which the fibre originates and the products into which it is manufactured. At every stage of our manufacturing or distribution, the fibre going into a product is tracked and identified in an unbroken chain of commitment from forest to consumer. The FSC label carries the assurance that our products come from forest-friendly sources and is an easy identifier for making environmental purchasing decisions.


    Virgin Fibre
    The majority of the pulp we use to manufacture our products is virgin pulp sourced from suppliers in Canada, the United States and Brazil.

    Approximately 6% of our fibre is virgin groundwood that is produced from cottonwood trees grown on Kruger Products’ government-licensed tree farms in British Columbia. This material supplies about 25% of the requirement of our mill in New Westminster, BC. We harvest these fast-growing trees on a sustained-yield basis, and the pulp we produce from them does not require bleaching. To learn more about our tree farms and the benefits of groundwood fibre, click here.

    Recycled Fibre
    With a track record that dates back to the 1970s, Kruger Products was among the

  • first companies to manufacture tissue papers from recycled fibre. Since 1989, we have produced more than 165-million finished cases of tissue containing recycled fibre.

    Today, Kruger, Inc. recycles more than 515,000 tonnes of paper and paperboard each year, making it one of the most comprehensive recycling programs in North America. The impact is significant. Our recycling program diverts the equivalent of 95,000 garbage truckloads from landfill annually.

    Currently, 30% of our fibre is derived from office waste that we purchase from the northeast United States and eastern Canada. It is de-inked in our facilities in Crabtree, Quebec. For every tonne of recycled fibre used, we save 17 trees. Since 2009, we have saved 4.4 million trees.

    Third-Party Certified Fibre
    Kruger Products believes in third-party certification of its products. Anyone who purchases our certified products can be assured that they meet stringent environmental criteria that have been verified by independent agencies.

    Currently, 94% of our paper products are produced using certified fibre that has been verified by the Forest Stewardship Council (FSC®) (our preference), Sustainable Forestry Initiative (SFI), Canadian Standards Association (CSA) National Sustainable Forest Management Standards or Programme for the Endorsement of Forest Certification (PEFC).

  • Sustainability 2015 Target

    Manufacture our products using only 100% third-party-certified fibre, ensuring that the fibre in our products comes only from sustainably harvested forests and/or recycled material containing a high percentage of post-consumer waste.

    Sustainability 2015 Target

    We achieved our objective to receive Forest Stewardship Council Chain of Custody Certification on March 3, 2011 from Rainforest Alliance's SmartWood. Click here to see our certificate.

    Sustainable Forestry Management
    We have established policies and standards within Kruger Products that promote sustainable forestry practices. Click here to see our policies.

    Sustainable forest management means that we steward our forests in a way, and at a rate, that helps maintain their biodiversity, productivity, regenerative capacity, vitality and their potential to fulfill, now and in the future, important ecological, economic and social functions. This balance is critical to the survival of forests, and to the prosperity of forest-dependent communities.

    Canadian Boreal Forest Agreement
    Kruger Inc.’s involvement in the Canadian Boreal Forest Agreement demonstrates

  • our continued commitment to sustainable forestry. Signed in May 2010, this historic agreement applies to more than 72-million hectares of boreal forest across Canada – an area that is approximately twice the size of Germany. When fully implemented, it will conserve trees, protect threatened species such as woodland caribou and provide a competitive marketing edge for participating companies.